Malin

When eating well helps to fight against precariousness

In France, around 160 000 babies are born in families living below the poverty threshold, that is one child out of five. These families face two issues : baby food is expensive and expert advice does not always take into account their material constraints. Precarious housing, broken families, multiple jobs are all obstacles to adopting healthy eating practices. For a child, nutrition during the first 1000 days is essential to its future health.

The Programme Malin, created in association with the Red Cross, the “Sociétés Savantes de Pédiatrie” and Bledina, is for these families. It allows them to better master the public health messages and understand the issues but also all the tools to apply it: tips and recipes to make everyday life easier; access to products from the Blédina and Gallia range, in supermarkets, like all families, but at a reduced price. A real boost and a real health solution.

IMPACT

Since 2012, more than 7 000 kids have been registered for the Malin programme in five pilot areas : Loire Atlantique, Savoie, Grenoble, Villefranche s/Saône and Paris.

 

The objective of the programme Malin is to register 15% of the target population by 2020: it represents nearly 100 000 children.