A pilot in Rangpur in partnership with CARE Bangladesh ( via google translate )

To start sales in the rural area of Rangpur (north) while serving the local communities, Grameen Danone Foods has signed a partnership with CARE Bangladesh (all info on this new partner on their site). Care Bangladesh has, in recent years developed a sales program in rural areas which aims to provide employment to women among the poorest in the community: the 1500 network Aparajita (Bengali literally "those who Never Give Up ") are already distributing products that improve hygiene and living conditions in rural Bangladesh.

Isabelle and Sohel for GFDL, and Saif for Care Bangladesh, have developed over the last month, plans to work together as part of a pilot initially limited to one area. November 12, 17 Aparajita attended a training session on the product and its nutritional benefits.

This driver requires a contractor identified by Care Bangladesh, which is responsible for distributing the Shokti + home to Aparajita.Care Bangladesh gère directement la relation avec ce distributeur et s’assure de la maximisation de l’impact social auprès de la communauté d’Aparajitas, tandis que Grameen Danone livre le produit au distributeur et forme les Aparajitas au produit. In the next few weeks we will also launch the "mini-events" (the name we give to our outreach: the info here) in the region of Rangpur to educate villagers on issues of nutrition while Speaking of the benefits of Shokti +.

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