Grameen Danone Foods Ltd

Impact on children nutrition

(via Google Translation)

In Bangladesh, one in two children suffering from malnutrition with particular micronutrient deficiencies incurred in the possibilities of physical and mental development. That's why yogurt Shokti +, which is a natural source of proteins and calcium derived from milk, is also reinforced zinc, iron, iodine, vitamin A and 7tk sold the equivalent of 7 cents per euro.

An efficacy study conducted by the NGO GAIN and Johns Hopkins is underway to measure the impact of consumption Shokti + on the health of children who consume it through. The criteria are: any occurrence of disease, better growth in terms of size and weight, better concentration at school. The results of the study may be published in 2011.

Impact on the living standards of Shokti-Ladies

(via Google Translation)

To measure its impact on poverty in Bangladesh, Grameen Danone Foods follows in particular the following indicators:

• * The number of pots sold Shokti + coverage area and therefore the number of children using the product regularly
• * The number of Shokti-eases, the number of days worked each month, and the number of pots they sell on average each day (if the additional revenue they gain from this activity). Based on the criteria of the Grameen Bank (school enrollment, access to latrines, solid roof ...) Grameen Danone Foods Ltd. puts also in place since early 2009 an evaluation grid living conditions of Shokti-eases to measure year on year the social impact of this activity.

In 2010:

• * The number of pots sold Shokti + is about 72,000 / day.
• * After After reaching a peak of 270 women in March 2008, the network collapsed Shokti-eases between April and July 2008 due to the impact of the rising cost of milk (100% in one year) in sale price of the product from 5 to 8tk. After efforts to optimize product costs, a tender pot 60g 6tk to providing 30% of the micronutrient needs and a recovery plan in rural areas have helped to build a network of 250-Shokti ladies. In December 2010, Grameen Danone Foods Ltd. brings additional income to 821 ladies, created 177 jobs directly and works with nearly 400 micro farmers. Grameen Danone Foods Ltd wants to get from 8000 to 15,000 stores and from 800 to 1500 ladies in 2013.