Danone Nations Cup in Senegal : some words from La Laiterie

"The Danone Nations Cup is a magical event. Especially when it takes place in an African country where the activities of young people are not necessarily at the heart of the priorities. The most incredible is the children's eyes when they see a whole team (Danone, Diambars, LDB) getting mobilized around their favorite activity.

The dances and songs of spectators (parents, friends, teams) were matched by the enthusiasm that young sports players have demonstrated. This year there were mixed teams where boys and girls competed with dexterity, a sign of noble values ​​that we learn from sport such as team spirit, beyond the differences among the members that compose it.

After a competition of 4 axes with the participation of 3000 children, the grand final was played at the shot. A session stressful enough, for this little person that becomes responsible for his/her team by taking the penalty that would seal the team victory.

The joy of the winners - who we announced shortly before they had the chance to meet football legend Zidane and they would go to Spain - is a message to thousands of children to keep on believing in their dreams. There are people worldwide who are ready to deploy considerable resources to participate in the realization of these dreams.

This initiative of Danone and its involvement in the Social Business are really signs of the birth of a new type of business where the global economy comes from those good feelings and solidarity. Thank you to everyone who made this dream possible."

Fekke ko ay Déwene Sowone Bawane InchAllah*.

“See you next year, for the best, if God wants it”

Written by Seydina A I NDIAYE, product manager at La Laiterie du Berger

Translated by Google Translate

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