This article was orginally published on down To Earth's blog.
Many of the projects supported by danone.communities and the Ecosystem Fund develop a micro-distribution approach. What exactly does it bring to social businesses, and how does it nourish business innovation in both the developed and developing markets?
Micro-distribution is a great opportunity for social businesses, since it both helps underprivileged populations on the path to employment and empowerment, and provides healthy food to a greater number of people. But it also has many challenges to face to reach a larger scale and become truly profitable and replicable. Which leaves a lot of room for innovation and creativity.