In April 2011, during the General Communities Meeting 2011, Professor Yunus declared that "Paris is the capital of social business", highlighting the fact that French corporations have been the first ones to join the social business movement. It seems that the French city wants to keep this honorific standing. Two weeks after Schneider Electric announcing the launch of a new social business venture in Bangladesh with Grameen Shakti, called Grameen Schneider Electric, Renault has also decided to jump on the bandwagon.
On July, 11th 2011, Renault officially announced the launch of its social business program, called "Mobiliz", a pun between "Mobility" and "Mobilization" of its employees in societal projects.
Mobiliz is directly linked to the mission of Renault, which is to give access to a sustainable mobility to as many people as possible, precised Carlos Ghosn, Chairman and CEO of Renault-Nissan. As for Danone, we may assume that the social business arm of the company will help to go further for the "to as many people as possible" part of the mission (Danone mission is to "bring health through food to as many people as possible"), trying to invent new business model to give access to valuable products and services for underpriviledged people.